Pressure
False urgency
Manufactures a deadline so you decide before you think.
“The 15% only holds if you sign before the end of the call.”
- How to spot it
- “This offer ends today”, “we need an answer in the next five minutes.”
- How to answer it
- Slow down on purpose. Ask what concretely changes if you decide next week.
Practise against it
Favoured by The Closer.